Since 1999, Oddcast (www.oddcast.com) has pioneered some of the Web's most successful viral marketing applications (showcase). For marketers, ad agencies, and brands, Oddcast provides end-to-end interactive Web applications, including distribution services, and complete and detailed application reporting. Hundreds of class-leading brands and agencies have worked with Oddcast to create breakthrough social and participation media campaigns, designed to engage the target audience.

Oddcast also enables developers to license its Technology APIs to build their own custom rich media applications. Vocalware was developed as an extension of these capabilities. Using Vocalware, developers can easily add static and dynamic text-to-speech to any Web-based application, on any platform.